Roca

1/39



Roca Radiadores SA,
logo update (redesign).
Used since 1963 until 1987.

Roca

2/39



Renewal proposal
(project) of the
Roca Radiadores SA logo. 
1964.

Roca

3/39



Sample application
of the Roca Radiadores SA
logo project for a
heating brochure.

Roca

4/39



Badges for the three
different types of products
(Sanitaryware, Heating
and Air Conditioning) of the
Roca Radiadores SA Company. 
1964.

Arnaus

5/39



Arnaus, project and
construction company. 
1974.

Asturias. Five graphics

6/39



Identification sign project
for the Principado de Asturias.
On the occasion of the exhibition
"Cinco gráficos" in Gijón. 1996.

CESA highways

7/39



Autopistas (highways). 1967.
A few years ago, the deletion of the
“motorway exit” (at the right bottom)
appeared in the use of this brand.
The management of the company
was informed of the mistake and,
inexplicably, there was no
rectification. Thus, this mistake was
established as a definitive
change in the design.


CESA highways
CESA highways

8/39



The highways brand sign
installed in the
company building.

Barcelona Cable

9/39



Brand for cable
television company. 
1988.

Floriberia

10/39



Perfumes Floriberia.
Trademark for a subsidiary
company of Antonio Puig SA. 
1966.

Floriberia

11/39



Logo of a subsidiary
perfumery company
of Antonio Puig SA. 
1966.

Rural Credit Fund

12/39



Rural Credit Fund
1956.

Candar

13/39



Liquid resins
for metal fixings. 
1973.

Casa Santiveri, SA

14/39



Global corporate
image design for
a dietary food
manufacturing company. 
1971.

Savings bank

15/39



Logo proposal
for a savings bank.
1973.

Cinema FAD

16/39



FAD Filmmakers
Association. 
1962.

SGAB

17/39



Sgab. Distinctive used
in the scientific publications
of Sociedad General
de Aguas de Barcelona.
1964.

Agbar Financial Corporation

18/39



Grupo Aguas.
Unifying emblem of the
different subsidiary
companies of the Sociedad
de Aguas de Barcelona (Agbar). 
1973.

Agbar Financial Corporation

19/39



The political transition required
an urgent democratization
of Corporación Financiera Agbar,
controller of the economy
of the Aguas de Barcelona companies.
The word Financiera (Financial) 
was removed from the company
name and, instead of the old
heraldic-institutional shield,
a young and carefree symbol
was chosen.

Agbar Financial Corporation

20/39



Most common design
proposal not chosen to
represent Corporación Agbar.

Aguas de Baleares, SA

21/39



Aguas de Baleares, SA
Water and supply company. 
1972.

VOX Dictionaries

22/39



VOX Dictionaries, logo
used from 1971 to 2006.

VOX Dictionaries

23/39



VOX Dictionaries. 
Application of the logo
on the facade of the
publishing house
and on the books
of the collections.

Fotobit

24/39



Digital photography laboratory.
1983.

Mediterranean Foundation

25/39



Mediterranean Foundation.
Organization in defense
of Mediterranean culture. 
1978.

Ancient Book Guild

26/39



Ancient Book Guild.
1983.

RAM milk

27/39



RAM milk. 
La Lactaria Española SA. 
1975.

Motormasó

28/39



Motormasó.
Outboard motors
for boats. 
1964.

Orgó

29/39



Orgó.
Psychotherapy Center. 
1994.

Pizza Pazza

30/39



Logo for a pizzeria. 
1991.

Policomer

31/39



Policomer. 
Import-export company. 
1969.

Poliglas, SA

32/39



Poliglas, SA. 
Plastic covers and roofs. 
1974.

Elections

33/39



T-shirt project for the elections
of September 27, 2015
in the autonomous community
of Catalonia.

Boat show

34/39



Barcelona´s International
Boat Show.
Badge made in 1963.

Sarrió

35/39



Sarrió. Brand proposal
for a paper mill. 
1968.

Scripta

36/39



Bookstore and publisher. 
1986.

Uriach

37/39



J. Uriach y Compañía, SA. 
Pharmaceutical Laboratories. 
1975.

Urquima

38/39



Urquima. Chemical products.
Subsidiary company
of Laboratorios Uriach. 
1984.

Segesa

39/39



Logo for editorial.
1973.